EOC has two marketing formulas in place and they are: Call these people and find out the contact person and if they need our services. Mail a letter, brochure, and card to the interested companies. Follow-up with another call to the contact person.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs. Responsible for training, evaluation and assessment of employees Oversees the smooth running of the daily activities of the school.
ICT Instructors Responsible for handling computer cum IT trainings such as computer programming training, computer software package training, computer systems and database training, computer electronics technology training, Local area network LAN management training and vocational training et al Accesses the progress of students under their care Ensure that students abide by the rules and regulations of the regulating bodies in the United States of America Receives complaints from students and channel it to the appropriate quarters Handles any other duty as assigned by the school coordinator.
Marketing and Sales Executive Identifies, prioritizes, and reaches out to new students, and business opportunities et al Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
Accountant Responsible for preparing financial reports, budgets, and financial statements for the organization Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and computer training centre business plan analysis. Performs cash management, general ledger accounting, and financial reporting for one or more properties.
Responsible for developing and managing financial systems and policies Responsible for administering payrolls Ensures compliance with taxation legislation Handles all financial transactions for the organization Serves as internal auditor for the organization.
Client Service Executive Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries. We are building a standard computer training center which is why we have decided to subject our business idea to SWOT Analysis.
We hired the services of a Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Another strength that counts for us is the power of our team.
We have a team that are considered experts in the computer training school line of business, a team of hardworking and dedicated individuals.
We are centrally located in one of the busiest areas in Delray Beach — Florida and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate over students per time.
The truth is that there are no standard computer training centers within the area where ours is going to be located; the closest one to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.
Any computer training center that has good records and loads of positive testimonials from students who have passed through the school will always thrive.
Another common trend in the computer training industry is that in the bid to survive global economic meltdown and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.
Some of them even go as far as establishing agency services to provide certified ICT professionals for clients and some also offer specialized home training for executive students et al. Our Target Market Before choosing a location for our computer training center, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.
Basically, those who will benefit from our service offering are students and workers, people who want to get ICT skills and certifications. Our Competitive Advantage Despite the fact that the computer training center business has stiff huddles to scale through does not mean that there are no real competitions in the industry.
The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and computer training school is not an exemption. So, if you are looking towards setting up this type of business, it is advisable to do your due diligence before launching the business if indeed you want to succeed.
We are well trained and equipped to compete in the computer training school services industry in the United States of America. Our competitive edge is that we are a government approved computer training center that is centrally located in a densely populated residential estate in the heart of Delray Beach — Florida; our location is in fact one of our major strengths because we are in a location with the right demography for the kind of business we run.
Lastly, we have the ability to develop courses for new technology, we have a good reputation and the ability to alter services in favor of market conditions. Plus, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry.
It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like computer training schools.
Use friends and family to spread word about our computer training center Post information about our computer training center and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al Place a small or classified advertisement in the newspaper, or local publication about our computer training center and the services we offer Leverage on referral networks such as agencies that will attract students who would need our services.
Advertise our computer training center in relevant entertainment magazines, newspapers, TV and radio stations. Attend relevant expos, seminars, and business fairs et al to market our services Engage in direct marketing approach.
Encourage the use of word of mouth marketing from loyal and satisfied students. Join local chambers of commerce and industry and other relevant groups to market our services.
We are well positioned to take on the available market in and around Delray Beach — Florida and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow our computer training center and our student base.
We have been able to critically examine the computer training school line of business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.
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