An analysis of the new labours pre election manifesto in 1997

Share via Email Angela Rayner, the shadow education secretary, watches as Jeremy Corbyn helps children make fairy cakes at a holiday club in Leyland, Lancashire, in April. But there you have it.

An analysis of the new labours pre election manifesto in 1997

John Major left it until the last possible minute before calling the election, in the hope that the "feel-good factor" that accompanies economic prosperity would turn around Tory fortunes in the polls.

An analysis of the new labours pre election manifesto in 1997

Unluckily for him, it never did. Left with little alternative, Major hoped a long campaign - six weeks, from 17 March to polling day on 1 May - would expose New Labour's policies to scrutiny and see the party's relatively inexperienced leadership crack under pressure.

But in the face of a professional, super-disciplined and highly cautious campaign by a Labour Party fearful of losing an election it was overwhelmingly expected to win, the Tory strategy had little impact.

Labour had adopted campaigning techniques from the US, including a rapid rebuttal unit designed to ensure a swift and sure response to any Conservative attacks on the party. The party's campaigners were kept ruthlessly on-message for the duration by fax, bleeper and mobile phone.

Throughout the campaign the Tories experienced nothing but bad news. The Sun newspaper turned traitor on the party it had energetically championed at the previous four elections, now coming out for New Labour.

Sleaze blew the Tory campaign off course. An MP was revealed to be having an affair with a night-club hostess. And as the long weeks passed the Tories failed to land any punches on New Labour. Even the old bogey of Labour's relations with the unions failed to chime with many voters - many of whom had never lived under a Labour government.

Neil Hamilton lost his Tatton seat to independent candidate Martin Bell With Tory splits on Europe on painful display throughout the campaign Major's party did much of Labour's work for it.

One of the few memorable episodes came when Labour and the Liberal Democrats agreed not to field candidates in Tatton after they had persuaded BBC journalist Martin Bell to stand on a independent ticket against Neil Hamilton.

The Tory MP strongly denied the sleaze allegations against him, and with his formidable wife confronted the war correspondent on Knutsford Heath in full view of the media. Personalities Tony Blair was by no means alone in creating what was to become New Labour, but he more than anyone else came to personify it.

It was under his leadership that the "modernisation" of the party was escalated to a degree not previously thought possible. The priority remained to strip away policies that he believed had lost the party the crucial support of the middle classes in Blair - a public school, Oxford-educated barrister - was no son of the left or the Labour movement, although he was a onetime supporter of CND.

Before becoming leader in he was shadow home secretary, but having entered Parliament in the Thatcher years he had no experience of government.

After gaining the support of his powerful colleague and potential rival Gordon Brown for his leadership bid after John Smith's death, Blair won hands down in the contest between himself, John Prescott and Margaret Beckett.

The dramatic changes - in the face of disquiet - Blair oversaw to his own party allowed him to cast himself in the role of a strong, commanding leader, taunting John Major: For John Major the parliament had been a bruising ride. The Tories lost their way as feuding over European policy and sleaze both pointed to a party tired after having spent nearly 20 years in office.

Paddy Ashdown was the oldest party leader Things got so bad between Major and members of his own cabinet he was even caught on tape referring to several of them as "bastards". But despite the Tories' problems, by Major could point to a strong economy - and campaigned on the theme "Britain's booming, don't let Labour ruin it".

However, since the Tories had denied responsibility for the recession of the early s, the voters did not give them credit for the subsequent recovery. For Lib Dem leader Paddy Ashdown - the oldest but perhaps most energetic of the main party leaders - the campaign was particularly demanding, as he was the key nationally recognised figure in his party.

His strong personality - and his ability to speak with authority on foreign affairs, particularly Bosnia - as well as a forthright style impressed many voters, even though his party seemed to be polling a lower share of the vote than in Key issues New Labour fought this election with its policies already clearly hammered out.

In the summer of it released a draft manifesto, and a few days later released its pledge card. The five pledges - used throughout the campaign - with their promise not to raise income tax, to cut class sizes and reduce NHS waiting lists, were designed to defuse still further any Tory attacks on Labour as a tax and spend party.

This strategy was built on in January when shadow chancellor Gordon Brown accepted Tory spending plans for Labour's first two years in office - should the party be elected. The manifesto proper, released during the campaign - New Labour Because Britain Deserves Better - fleshed out the five pledges, again underlining that there would be no increase in income tax.

It also made clear in a point contract with the people that education would be the government's top priority. The Tory manifesto, released a day ahead of Labour, was entitled - You Can Only Be Sure With the Conservatives - and kept the party's options open on whether to join the single currency, but firmly rejected a federal Europe.

It made pledges to privatise the London Underground as well as imagining a state were the State Earnings Related Pension was phased out - neither commitments were solid vote winners. Like Labour the Liberal Democrats put education at the top of their agenda.

To make good his commitments Paddy Ashdown told the voters that the party would need an extra 1p on income tax if elected. Also standing at this election was the Referendum Party, founded and funded by millionaire businessman Sir James Goldsmith.

The party had the simple aim - opposed as it was to the creation of a European super-state - of ensuring a referendum was held on the future of the UK's relationship with the EU., the six promises in the New Labour general election manifesto were chapter tries to account for New Labours failed attempts to modernise British.

Backed New Labour at the general election, making it doubly hard for the. New Labour, New Life For Britain was a political manifesto published in by the British Labour party had recently rebranded itself as New Labour under Tony manifesto set out the party's new "Third Way" centrist approach to policy, with subsequent success at the general election..

The general election produced the biggest Labour majority in the history of the. Our manifesto for a better, fairer Britain This is our vision for a country that works for the many, not just the privileged few. With Labour, we’ll build a country where .

Tony Blair has met 80% of his election promises, Has Labour kept its promises? the BBC's Analysis and Research Department identified manifesto commitments in the Labour manifesto and researched each one to find out whether it has been carried out.

Labour manifesto the key points, pledges and analysis Labour’s general election manifesto. Photograph: Danny Lawson/PA A new section has been added to the manifesto promising that.

It is also the turning point of Old Labour changed to New Labour with a symbolic of new aims/value of the Labour party which called New Clause 4, published at the The main difference between the Old Labour and New Labour refers to the changes in their ideologies and policies came with the renewal.

Labour Party Manifesto, General Election [Archive]